“Why is it so quiet right now?” “Where are all our Fence Leads?”

That’s what a bunch of fence guys are asking me. Calls are down. Leads that were hot last year? Lukewarm at best this spring. Crews are sitting around. And you’re wondering if you’re the only one.

You’re not.

This spring has been slow for a lot of fence companies. Not just in Texas. This is happening all over the U.S.

But here’s the thing…

Slow season doesn’t mean dead season.

There’s still business out there.

You just have to work a little smarter to grab it.

Let me show you what’s working for our clients right now.

Why Spring 2025 Is Slower for Fence Leads

There’s not one big reason. It’s a bunch of things stacked together:

• Interest rates are still high. People are holding back on big upgrades.
• Material costs went up again. Wood, metal, concrete—it’s all more expensive.
• Some areas in Texas got slammed with storms in April. That slowed things down too.
• Homeowners are being picky. They’re shopping harder before saying yes.

That doesn’t mean they’re not buying.

It means you’ve got to show up stronger than your competitors.

What We’re Doing to Help Fence Companies Get More Leads Right Now

At Local Fence Marketing, this is our specialty.

We help fence companies fill their pipeline even when it feels like nobody’s buying.

Here’s what’s actually working this spring:

1. Run a Smart Spring Promotion

Don’t just say “Spring Sale.”

That’s noise.

Instead, make your offer specific. Urgent. Something real.

Like:

• Free walk gate on fences over 100 feet
• $300 off cedar fences booked before June 1
• Free staining if they sign this week

Then we plaster that across:

• Your Google Business Profile
• Local landing pages
• Facebook + Instagram ads
• Yard signs + email blasts

A clear offer with a clear deadline beats “call us for a quote” every time.

2. Tighten Up Your Google Business Profile

Your GBP should be working harder than your sales guy right now.

We go in and:

• Add keyword-rich service descriptions
• Update categories + add every service you offer (repair, staining, etc.)
• Post weekly with photo updates and promotions
• Answer FAQs directly on the profile
• Add all your service areas (you want to rank in every zip code you serve)

This stuff isn’t optional anymore. It’s the new minimum.

3. Go All In on Local SEO

“I want to rank #1 for ‘fence company Houston.'”

Cool.

But here’s what actually matters now:

• Ranking in your neighborhood or zip code
• Showing up when someone searches ‘fence repair near me’
• Getting found in AI search tools (more on that below)

We build geo-targeted landing pages, optimize your content, and use structured data to get you ranking where it counts.

This isn’t 2015 SEO. This is Local Juggernaut™ strategy.

4. Wake Up the Leads That Ghosted You

You know those people who asked for quotes but never booked?

We help our clients build a reactivation sequence:

• Email and SMS follow-ups
• Targeted Facebook and Instagram retargeting
• “Still Need a Fence?” campaigns with a limited-time offer

We even automate it if you want.

5. Push the Reviews and Referrals

Your happy customers are your secret weapon right now.

We set up:

• Text/email requests for reviews after every job
• Referral rewards (like $100 gift cards if someone books)
• Scripts and swipe copy you can use to ask without sounding salesy

One job turns into two. Two turn into five.

Multiply it out.

6. Don’t Sleep on AI Search

AI tools like ChatGPT, Perplexity, and Gemini are showing fence company suggestions right in their answers.

Homeowners are literally asking: “Who builds fences near me?”

If your site isn’t optimized for AI search, you’re invisible in those results.

We make sure your:

• Schema markup is in place
• About info is clear and structured
• Site is well-linked with trusted sources
• Citations match exactly (name, address, phone)

This is where search is headed. We’re already getting clients ranked in ChatGPT answers.

FAQs

Why is it so quiet right now?

It’s a mix of high interest rates, weather, and market cooldown after the COVID boom.

Are people still buying fences?

Yes. Just not as many. You have to out-market your competitors to get them.

What if I don’t have time for SEO?

That’s why we exist. We do the work for you and show you the leads it brings.

How fast will I see results?

We can get some wins in 30 days with local updates, but full SEO takes 90+ days to ramp up.

Do I have to do ads too?

Not always. But pairing local SEO with some retargeting ads works best right now.

Bottom Line

Yes, it’s slow.

But this is when you grab market share.

Fence leads are still coming in. Just not like last year.

You want those jobs? You gotta show up where people are looking.

If your phone’s not ringing like it used to, let’s fix that.

Local Fence Marketing was built for this. We help fence companies get more leads, even in the lean times.

Let’s talk.