Google Business Profile GBP – Why It Matters For Fence Companies
Google Business Profile

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Google Business Profile

As the number one search engine in the world, Google has an incredible amount of power when it comes to driving traffic to websites. Have you noticed that when you type in search terms, Google automatically pulls up a list of websites and local businesses that match what’s been typed?

That is because Google has created a database to help people find what they’re looking for. When someone types “fence company” into their mobile device, they will get links to a local business near them. 

What does this mean for fence contractors and owners of fence companies? It means having a Google Business profile matters for your Fence Company! 

Google Business Profile for Fence Companies

Fence companies are one of the most common contractors in the country. The fence company with a fully optimized and current Google Business Profile (formerly Google My Business or GMB for short) is giving itself an edge over competitors that don’t have one. A profile provides information about your fence company, enables you to show up in search results, and connects you with customers who may be looking for fencing services.

What does a Google Business Profile offer? Google provides a free service that does not limit you in any way. You can add a phone number, logo, website, business hours and much more! It is an extremely easy process to set up. Google will send you reminders when information needs to be updated. Google also encourages customers to leave reviews. Google reviews are a great way to show potential customers that you have been in business for a long time and have an excellent track record. Google Business profiles also allow Google Maps listings, which is important because Google Maps can be directly linked from your website!

Google Business Profile

There are many benefits of having a Google Business Profile. Being able to contact customers online and gather information is one of them. Google Business Pages allow customers to submit a Google Review and feedback. Google also has an option for vouched third party recommendations, which make Google Business profiles even more credible than just having the Google review options available.

For fence companies, it can be very beneficial to have a Google business profile because Google allows you to submit Google Reviews. Reviews are important for these profiles because Google often gives preference in search rankings to businesses that have a higher number of Google reviews and Google ratings. Because this shows a high level of trustworthiness.

Features of a Google Business Profile

There are many features of a Google business profile, here is a list of some of the more popular and useful features:

  • Google reviews and Google rating
  • Google Maps listing (can link directly to your Fence Company website)
  • Ability to upload a logo and business hours
  • Phone number and electronic contact form available
  • Ability to have a Google Ad displayed on Google Maps and Google search results that is relevant to the search term entered.
  • Ability to share content from your website directly onto Google Business profiles, including photos and videos.

Local Business Rankings

Having a fully optimized GBP listing with good reviews can really help your SEO efforts as well. When you can position yourself in the top 3 results in GBP, that gives you a page one presence on Google. That valuable real estate will get the lion’s share of the traffic hitting that page looking for a Fence Contractor.

Marketing and Sales is a numbers game. If you can get more targeted traffic, you will get more leads. And, if you get more leads, you can make more sales!

Google Business Profile

Google Business profiles are an important part of Google’s effort to make Google Maps is the primary destination for all businesses. Google is now encouraging more and more businesses to create a Google Business profile. Google wants you to use their Google My Business app because that allows Google to build stronger relationships directly with customers and potential customers. The more dependent Google becomes on your business Google Business Page, the more Google has an incentive to prioritize Google My Business listings over competitors Google Business Listings.

Google does this by giving Google business profiles an advantage in Google’s organic rankings. Google also uses Google reviews as a component of their ranking algorithm, so remember that Google reviews are important because it will help you get your score higher and give Google a reason to prioritize Google Business profiles over Google’s competitors.

You can create your Google Business Profile on your own. If you’d like to leverage the experience of Google Certified Partners like us, give us a call or email to set up a time to chat. Local Fence Marketing can help you to dominate your market area and generate more leads with our proven Local JuggernautTM System.

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